PROFESSIONAL MASTER’S DEGREE OF MARKETING
The Master of Marketing
is designed to develop marketers with sound marketing knowledge and analytical
skills, and creative ability. The Master of Marketing will prepare graduates to
function in rapidly changing marketing environments. More than ever,
organisations require marketers who understand marketing issues that directly
impact organisational performance.
The Master’s Program in
Marketing takes a 2-prong approach, combining theoretical marketing expertise
and practical application. Students acquire the technical expertise they need
to cover the increasingly interdisciplinary spectrum of marketing in the
digital age: From strategy to consumer psychology, from international marketing
to product management, from online business to sales, and from social media to
CRM.